Performance & Infrastructure Case Study
Retail Brand Scales Revenue 171 Percent Through Paid Media, Custom Shopify Rebuild, and POS Migration
Square Digital rebuilt Get The Goods' ecommerce infrastructure, migrated retail operations from Lightspeed to Shopify POS, and restructured paid acquisition — driving 80 percent revenue growth and increasing Google ROAS from 1.25x to 6.5x.
Industry
Multi-Channel Retail
Platform
Shopify + Shopify POS
Services
Paid Media, Shopify Build, POS Migration
Timeline
12 Months
Project Gallery
About Get The Goods
Get The Goods is a multi-channel retail brand operating both ecommerce and brick-and-mortar locations. Prior to partnering with Square Digital, the brand relied on Lightspeed for ecommerce and POS, creating operational friction and suppressed online performance.
The Challenge
Outdated ecommerce infrastructure on Lightspeed
Retail and online inventory sync challenges
Weak UX limiting engagement
Google ROAS stalled at 1.25x
Conversion bottlenecks limiting scale
Baseline Metrics
Google ROAS
Engagement Rate
Conversion
Revenue Growth
Strategy & Execution
Custom Shopify Rebuild
- Fully custom UX and UI
- Conversion-focused product pages
- Streamlined navigation
- Trust-building design
Paid Media Restructure
- Meta, Google, Klaviyo
- Clear prospecting vs retargeting
- Conversion-driven creative testing
- Budget allocation based on purchase intent
Retail POS Migration
- Lightspeed to Shopify POS
- 5,000+ SKU migration
- Unified retail and ecommerce inventory
- Staff training and workflow optimization
12 Month Performance Results
Infrastructure + paid media alignment drove measurable growth across every channel.
Revenue Growth
Google ROAS
Engagement Lift
Conversion Lift
Purchase Volume
Paid Media Performance Breakdown
Google Performance
Conversion Value
Ad Spend
ROAS
Conversions
Cost Per Acquisition
CTR
Blended Channel Impact
Meta campaigns drove brand awareness and top-of-funnel engagement, feeding high-intent traffic into Google conversion campaigns. Lifecycle email through Klaviyo supported retention and repeat purchase revenue.
The combined channel strategy created a compounding effect — Meta built demand, Google captured intent, and email retained customers — resulting in an 80 percent total revenue increase year over year.
Retail & Ecommerce Infrastructure Transformation
Custom Shopify UX
Conversion Focused Architecture
Shopify POS Installation
Unified Retail + Ecommerce
Inventory Migration
5,000+ SKU Data Transfer
Product Page Redesign
Optimized for Purchase Intent
In-Store Workflow
Staff Training & Onboarding
What Drove the Growth
Infrastructure before scale
UX unlocked paid efficiency
Unified retail and ecommerce systems
Creative aligned with purchase intent
Ready to Build a Unified Growth Engine?
Square Digital helps retail and ecommerce brands align infrastructure and paid acquisition to drive scalable revenue.
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