Digital Strategy
Your Digital Strategy is what defines all of your marketing tactics, outlines how to reach your online goals using competitive digital assets, and if designed correctly, can lead to a whole new trajectory of business growth and success.
Making digital work
Digital strategy focuses on using technology to improve business performance, whether that means creating new products or reimagining current processes.
Our Strategy Services
Case Study: SleepHack
SleepHack (Recently rebranded as “Thirdzy”). Is a sleep supplement for athletes. We developed a go-to-market digital strategy including the development of their E-commerce Website on Shopify, Content Strategy, Paid Media Strategy including Facebook, Instagram, Youtube and Google Ads, Email Marketing, along with coordinating the production of a commercial and product photography. Videography and Photography.
Case Study: SleepHack
SleepHack (Recently rebranded as “Thirdzy”). Is a sleep supplement for athletes. We developed a go-to-market digital strategy including the development of their E-commerce Website on Shopify, Content Strategy, Paid Media Strategy including Facebook, Instagram, Youtube and Google Ads, Email Marketing, along with coordinating the production of a commercial and product photography. Videography and Photography.
FAQs
Why do I need a digital strategy?
We can get so caught up in the execution of digital tactics in a reactive manner, but what most companies need help with is creating their digital strategy in the first place. Without it, there is no guidance on how to proceed in the right direction.
Why does a digital strategy matter for my business?
Developing and annually reevaluating your digital strategy will help your business stay ahead of your competitors, utilize new technologies to help your digital advantage, and provide your company a clear guideline to achieving your digital marketing goals.
What are the key components of a digital strategy?
Defining your businesses digital goals, identifying your target audiences and strategizing how to get your company messaging in front of them in a clear and concise manner.
How much will a digital strategy audit cost?
It’s hard to give estimate without having an initial conversation with your team first. There are multiple factors that come into play such as:
-How much research our team needs to do
-How many digital verticals we are analyzing
-Stake holder interviews, types of strategy deliverables and much more.
That being said, depending on the size of your business and your business goals, a digital strategy audit/plan starts at about the $5k mark for small businesses and can go into the $20-50k mark for larger businesses.
How do digital strategies vary between businesses?
Just as there’s no ‘one size fits all’ approach to business, digital strategies will vary greatly depending on your unique business goals. Jump on a free discovery call with us to identify the right digital strategy for your business.
