Designing and launching a telehealth platform for functional medicine
An MVP platform connecting patients and doctors while enabling a new digital revenue stream
Industry
Telehealth, Functional Medicine
Platform Type
Web-based Healthcare Platform
Services
Product Strategy, UX/UI, Full Stack Development
Focus
MVP Launch, Revenue Enablement
Project Gallery
Client Context
FX Clinic is a functional medical clinic providing virtual consultations and personalized treatment plans across anxiety relief, hormone therapy, insomnia, weight loss, sexual health, and regenerative medicine.
The clinic serves patients seeking alternative and functional healthcare solutions through a digital-first consultation model.
The Challenge
- No internal technical team to architect or launch a platform
- No existing system to connect patients and doctors digitally
- Need to securely collect patient intake information
- Lack of visibility and infrastructure to support growth and investor discussions
FX Clinic needed a partner who could define the product and execute it end-to-end.
Objective
The objective was to design and launch a minimum viable telehealth platform that enabled virtual consultations, prescriptions, and structured treatment plans.
The platform needed to create a net-new digital revenue stream for the parent company while providing a foundation for future expansion.
Approach
Square Digital approached FX Clinic as a product and platform build, not a traditional website project.
- Phased roadmap aligned to business priorities
- Focus on shipping core revenue-generating features first
- Design flexible systems that could evolve with medical and regulatory requirements
What We Built
Brand Identity & Visual System
Marketing Website for Credibility & Acquisition
Patient Intake Forms Integrated into CRM Workflows
Booking System for Paid Consultations
Patient Portal with Temporary Authenticated Access
Consent Flows, Permissions & Authentication
Automated Email Routing & Notifications
Ongoing Feature Development for Platform Expansion
Implementation
The project was delivered in structured phases to reduce risk and accelerate validation.
Early phases enabled FX Clinic to engage investors and onboard doctors while the core platform was being built.
Results
Net-new traffic growth driven by improved visibility
Increased conversion through structured intake and booking flows
A new digital revenue stream launched for the business
Detailed metrics are confidential.
Why This Matters
This project demonstrates Square Digital's ability to architect MVP platforms under uncertainty, translate complex medical workflows into usable digital products, and help healthcare businesses move from idea to revenue.
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