Performance Marketing Case Study
PARE Restaurant Group Drives 14x ROAS Through Digital Acquisition and Reservation Funnel Optimization
Square Digital rebuilt PARE's digital infrastructure, integrated reservation tracking, and launched Meta and Google campaigns — generating consistent 14x average ROAS and exceeding off-peak revenue targets in a seasonal market.
Industry
Hospitality, Restaurants
Platform
Multi-Property Web
Services
Paid Media, CRO, Attribution
Timeline
Ongoing
About PARE Restaurant Group
PARE Restaurant Group operates three Whistler-based restaurants — Caramba, Quattro, and Lorette Brasserie — serving upscale tourists and local residents.
Prior to partnering with Square Digital, the group relied primarily on organic awareness and traditional advertising with no structured digital acquisition strategy.
Project Gallery
The Challenge
No paid media strategy in place
No reservation attribution or tracking
Friction in the booking flow across all properties
Revenue trending slightly downward
Seasonal market exposure risk with no off-peak strategy
Baseline
Paid Media Spend
Digital Attribution
Revenue
Primary Marketing
Strategy & Execution
Website & CRO Optimization
- Custom redesign for all three properties
- Direct booking widget integration
- Removed external reservation redirect
- Installed advanced tracking infrastructure
Paid Media Launch & Scale
- Meta and Google campaign launch
- Localized Whistler targeting
- Vancouver expansion for tourist capture
- Tourist vs local audience segmentation
Attribution Infrastructure
- 1-day click measurement model
- Brand exclusion targeting
- Reservation attendance validation
- Conservative ROI reporting framework
Measured Paid Media Performance
Conservative attribution across Google and Meta campaigns.
Average ROAS
Reservations (Google)
Cost Per Reservation
Off-Peak Revenue Growth
Paid Media Performance Breakdown
Google Performance
Ad Spend
Conversions
Cost Per Conversion
ROAS
CTR
Meta Campaign Example
Ad Spend
Reservations
1-Day Click Reservations
Attendance Rate
ROAS
Revenue
Avg Reservation Value
Reservation Funnel & Tracking Infrastructure
End-to-end infrastructure built to measure and optimize every reservation.
Direct Booking Integration
Removed External Friction
Advanced Attribution Setup
Conservative Measurement Model
Localized Campaign Targeting
Tourist and Local Segmentation
Website Redesign
Conversion-Optimized Architecture
Tracking Infrastructure
Reservation System Reporting
Campaign Management
Google + Meta Paid Strategy
What Drove 14x ROAS
Ready to Turn Reservations Into a Predictable Growth Channel
Square Digital helps hospitality and brick-and-mortar brands build measurable digital acquisition systems that drive real revenue.
Let's Start a Conversation
No pressure. No hard sell. Just a straightforward discussion about your goals and whether we can help you get there.